As of 2020, nearly 100% of Japanese are online, smartphone penetration is around 80%, and over half of the population is using some form of social media in Japan. Instagram now has over 1 billion users in 2020. Using Brandwatch is a great way of eavesdropping on the information that could be imperative to your business from Facebook, Twitter, blogs and every other corner of the internet. Worldwide there an incredible number of users on each social media platform. It’s a great tool for businesses and marketers who want to organise all of their projects in one place. New, Figures and insights about the advertising and media world, Industry Outlook It not only looks simple but is easy to operate and comes with a wealth of reposts in the Analytics tab. For the same price as Buffer, and cheaper than Hootsuite, you can do a lot more with the service, including more team members and better management. On top of that, there are also some really cool integrations available such as Shopify, Zendesk and Slack. The prices range from £16 a month (10 social profiles with 1 user) to £80 a month (20 social profiles with 3 users). Here are the 10 most important social media marketing statistics that you need to keep in mind! So, with this next statistic, you can be sure that TikTok falls into that remaining quarter. Sendible allows you to connect to just about any social network including Facebook, Twitter, LinkedIn, Instagram, YouTube and more. This service is ideal for digital agencies, as it allows you to report to your heart’s content. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. We’ve created an infographic on the best times to post on 4 of the main social media platforms – so you can maximise users engagement and interactions with posts. Everyone’s daily routine revolves around checking social media at least once a day, and that’s a market that your business cannot afford to miss. In, We Are Social, und Hootsuite, und DataReportal. Facebook’s massive reach and powerful social media marketing capabilities make it a no-brainer for most businesses (just make sure you set up a business page, if you haven’t already). There are so many features available to ease the social media posting process. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. We Are Social, & Hootsuite, & DataReportal. Check out this list of the most popular apps for teenagers. So, keep abreast of the latest developments around these themes and use these for your social media initiatives. Most social media platforms can be utilised with paid promotions – including Twitter, Instagram and LinkedIn. Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions) [Graph]. Following closely behind is LinkedIn, YouTube and Twitter. This feature is limited to our corporate solutions. And, below is an updated version for 2019. (billed annually). If you’re a small business, and you’re not marketing yourself and your company on LinkedIn, you could be missing out on bringing in more work and more profit. It appears to be the best service for the price. The company absorbed the already highly popular music-focused app Musical.ly in 2018 that allowed them to snowball the platform’s comical, lip-sync heavy content style and features. Whilst building brand loyalty and growing on social media is good if it’s not improving your sales than sometimes it can be frustrating. Facebook, YouTube, and WhatsApp are the most used social networks worldwide with more than 2 billion monthly active users each. The basic plan starts from around €49 per month, which allows 3 social profiles and 1 admin. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Social Media Users Around the World in 2020 The landscape of social media has remained relatively the same since 2019. This graph shows the stats of social media in Indonesia based on over 10 billion monthly page views. It’s a powerful marketing strategy to include SMM, and with a user base growing at an alarming rate, social media is not a market to miss out on. It has the tools to create special tools for social media reporting. We maintain the list of top 15 most popular social networking worldwide. YouTube maintains a solid second place in the “most used social media” category. Register in seconds and access exclusive features. Statusbrew is a different type of social media management platform because it’s aimed for sales, marketing and customer support teams. Buffer offers a basic package for free, which allows you to manage Facebook, Twitter, Instagram and LinkedIn for free (1 account), and their prices for multiple accounts, for teams, start from $99 (£73.84). The basic plan is free, with 2 social profiles and one user. Musical.ly, another similar video music sharing popular social media service, has recently been acquired by TikTok. eClincher is a social media tool that allows you to manage your social media presence and marketing activities, combining all the social media accounts in one place. It emphasises synchronicity as the main feature, so the team of admins (on the pro account plan) can streamline their workload. Then you can access your favorite statistics via the star in the header. Cons – The drawbacks include having to monitor social media closely, making it very demanding and time-consuming. Along with 15 social analytic profiles and 25 team members. Why? LinkedIn focuses more on B2B (business to business) and sites like Tumblr are used mainly for blogging. You can see our graphic, below. However, Qzone is a Chinese social network, yet still has a high volume of users. It fact, that is just under half of the world’s entire population. The statistic shows the market share of the most popular mobile social media sites in Canada as of October 2020, based on market share of visits. General social media statistics Let’s start with some numbers on the state of social media in 2020. In fact, almost 70% of users watch other people’s videos whilst 55% create their own. Tapebook Tapebook is a new social network that cracked our top list of social media apps to join in 2021. Second on the list of the most popular social media platforms in 2020 is YouTube with 2 billion active users – 80 percent the number of Facebook users. Not everyone has a knack for social media. Chart. In this data visualization video I look at the most popular social media networks based on active accounts during that … When it comes to social media users in the UK for 2019, the numbers have significantly increased since last year. Facebook is still favoured for the sheer amount of users. For some it can be confusing and a lot of hassle – especially if you’ve got your own work to get on with. Please do not hesitate to contact me. Social Media Users in UAE According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. New social media sites are coming and going, but these have stood the test of time. – they can all be targeted by social media marketing. If you enjoyed reading our blog post on the most popular social media networks, then why not check out our own! By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% 49.03% of the 7.77 billion people in the world use social media, of eligible audiences aged 13+, there is 63% are active users Resource Link: It is targeted towards smaller businesses and individual users who might not have the resources available to pay for premium products. Click here to learn more. The pro plans are around €299, with 40 profiles and 12 admins. Check out our digital marketing services available. We Are Social, Hootsuite, DataReportal. With over 32 million users in the UK alone, it’s one of the easiest platforms to manage and use. 79% of all internet users own a YouTube account (Facebook sitting at 85%). Here’s why. So it’s an excellent platform for brands to market their products to a huge audience. Blog Most Popular Social Media Networks (Updated for 2020) – Digital Marketing’s Most Powerful Tool. "Most Popular Social Networks Worldwide as of October 2020, Ranked by Number of Active Users (in Millions). As for the UK, the proof is in the numbers. As well as its campaign management features, there’s also reporting and analytics tools so you can stay on top of your brands’ overall social media health. But, it is one of the best tools of its kind out there and can also prove really handy for freelancers. The most popular social networking sites are popular simply because of the sheer number of users on those apps. LinkedIn is a powerful tool for networking, which is a known and proven aspect for smaller businesses to bring in more business. It allows you to queue up posts and visualise when and where they’ll be posted too. It enables users to film and share short-form video content utilising a huge range of features. How Do You Identify Your Target Audience? Are you using all the social media sites you could be? Corporate solution including all features. However, the video and streaming platform has the most active users – 86% of all people on the Web visit it actively . It was launched back in 2017 by a Chinese company called ByteDance which has since been named as the world’s most valuable start-up. The price plan is dependent on the features you wish to include with your plan. With a huge market on social media, more and more businesses are utilising social media to market products/services to the ever-growing audience. Reddit is a forum site, used to discuss topics and submit web content (links, images, text posts etc. According to our exclusive survey on COVID-19’s impacts on these generations , 82% of 13-39-year-olds are relying on technology and social media … When it comes to the amount of time spent on TikTok, users are spending an average of 52 mins a day using the app. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another. One of the best things about this social media tool is that it allows you to upload your photos and move them around to see how your Instagram grid looks before you hit the publish button. The dashboard allows you to manage all your profiles in one location. So these will be the most popular social media sites in 2020. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. With each service gaining more and more users, Facebook is going to become even bigger this year. Twitter – 13.6 million Worldwide, TikTok has over 800 million daily active users making it 9th in terms of popularity ahead of better known social media networks such as Snapchat. But, let’s take a look at 2 other social media networks as a comparison. When you’re at work, you check your socials (albeit it sneakily) and when you’re at home, guess what? If you’ve heard the phrase “TikTok” coming out of the mouths of the younger generation lately, it’s no surprise. Related: 10 Best Sites to Buy Real Facebook Likes, Followers & Views in 2020 Facebook is where the game changed for the internet, forever. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: social networks and messenger/chat app/voip included; figures for TikTok does not include Douyin, *Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable The most popular social networks for businesses, according to digital marketers, are listed below. It can share information, spread brand awareness – it makes or breaks your business. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. The world of social media is huge. During the timeframe of 2012-2020 we see the rise and fall of different social media applications. According to the data listed above, the most popular social media site is Facebook. You check your socials. With over 32 million users in the UK alone, it’s one of the easiest platforms to manage and use. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook. Generally, smaller businesses outsource to digital agencies and social media management companies. Some you may not even have heard of…. And if you’re a content creator (whether it’s a blog post , infographic, or an article for a client ), Facebook is one of the best social media … Which social media platforms are most popular YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. One of the key features is the re-purposing tool, which allows you to rework existing and published content to fit a new purpose, whilst monitoring your messages and notifications across all social profiles. Above is the graph of the top social media networks with their UK user numbers for 2018. So, if you want to maximise engagement for your posts, and schedule your socials accordingly, you should know when is a good time to post on social. (October 20, 2020). The Greatest Social Media Moment of 2020: BrewDog vs Aldi. It can get rough keep trick of all the social media your child may be using. Google + – shut down Think about your typical day. Marital status, age, gender, location, interests etc. MavSocial has a special emphasis on creating strategic content campaigns, to utilise your social media in a more effective and efficient way. Whilst Buffer focuses on ease of navigation. Social media statistics offer an insight into the millions of users on each social network, in the UK. Additional resources about social media marketing. The reason that you should be using it is because it can help you drive more traffic and improve your conversion rate. Feature that awesome gift-buying content you’re producing on your website. As a full-service digital marketing agency, we’re a big fan of social media and hope you will be too. SharedCount is a really handy tool that allows you to see how and where your website content is being shared on social media. It remains as the most used platform for both consumers and businesses. With a new year upon us, we look back at some of the biggest social media services to date and our predictions for the new year. That’s why you always get your mum actively Bigger companies will usually have an in-house social team. You are also able to monitor keywords across the conversations that are being had about your brand on social media too. With 6,400,000 daily users, Snapchat is among the most used social media sites in Australia. Are you interested in testing our corporate solutions? Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. Pros – The benefits of SMM cannot be disputed. Another great feature on eClincher is the social media analytics tool that measures results; this helps you create reports to send to clients. Paid promotions mean you’re guaranteed to be seen on a specific users feed, potentially generating more traffic for your site and more business. The largest is Facebook, with over 32,000,000 users in the UK alone – worldwide, there are 1.65 billion. Not only is SMM cost-effective, but data from Facebook insights mean you can see if your strategy is working. $39 per month* Statista. Did you know that 3 quarters of all mobile apps are downloaded, accessed once and then completely forgotten about? Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. Social media is a dynamic and competitive space, and these trends can help you ace your social media game. It’s important to look back in order to move forward. The hand calendar feature easily displays published content and scheduled content as well. WHICH SOCIAL MEDIA HAS THE MOST ACTIVE USERS? The 7 Biggest Social Media Sites in 2020 Let's take a look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit. The Most Important Traits to Look for in a Digital Marketing Agency. Which means, if your company is looking to advertise directly to men between the ages of 18-24, living in London, you can use Facebook to target them. However, similar to last year’s stats, Facebook continues to dominate the social media landscape in the UK. **These platforms do not publish MAU data, user figures from third-party reports, Benefits of social media marketing worldwide 2020, Facebook brand post engagement 2019, by vertical, Number of Instagram business profiles 2016-2017. Social media will be an even more critical tool in your marketing toolbox for the 2020 holiday season. The most successful social network to flirt or find a relationship. Snapchat – 16.95 million Starting from $10 a month, with 10 social accounts and 1 user, to $80 per month, featuring 200 social profiles and 20 users.